7 Easy ways to improve your website conversions.
Well, 2020 definitely arrived with a bang. During undercertain times, it’s crucial that you are leveraging and maximising every asset you have available to benefit your business.
This means it might be time for a website refresh, some new content – or at least a review and some tweaks to your current site.
Let’s assume you’re knuckling down to make the most of this year and take a look at some quick tips to improve your website conversions.
1. Install an SSL certificate
Secure Sockets Layer, or SSL, is a technology used to secure and encrypt communication between computers. In other words, it helps keep sensitive information on your website incredibly secure.
If you’ve done any online shopping in your time, you may be familiar with the little green padlock and https:// in the website’s address bar. This is so any information entered into a page on your site (passwords, credit card information, banking credentials) remains safe.
Why does it matter?
In case you haven’t heard, in 2018 Google started showing scary red warning pages on sites without an SSL certificate this year “Insecure Website”. That means it’s definitely something that needs to be on your radar, and the sooner you add it, the better to provide trust and security for your visitors.
As an added bonus however, it has also been mentioned that websites with SSL certificates will take preference in search results over their non-secure counterparts, a great way to give your site an extra rankings boost over those competitors.
On our new super fast WordPress optimised servers via our partner Siteground, we can set up secure SSL certificates for you FREE of charge, so there’s really no reason not to move your hosting over!
2. Improve your site’s SEO
These days, nearly everyone has their very own website. It’s great that more and more people are getting online, but it also means that your content has a lot of competition! So, how do you help your site climb to the top of the charts?
One of the best ways to make your site stand out is to establish a solid SEO strategy.
Of course, sometimes that is easier said than done. Best practices can frequently change and search engines update their algorithms, but there are a few ways to prep your WordPress site to make sure it’s always a step ahead of the competition.
Hint: remember SSL from tip no. 1?!
If you’ve already dipped your toe into SEO and have recently reviewed and optimised your website content and have started a blog, but are struggling to keep up your weekly blog articles, then you might like to speak with one of our copywriters who can help keep your blog looking fresh and engaging.
3. Refresh the theme (design) of your site
Whether it’s a full website redesign or a few simple layout changes, take a moment to look over your site and see if what you built several months or years ago still serves your business.
Some things to consider:
- Do you need to add (or remove) any content? Think old portfolio items, landing pages, contact information, out of date content etc.
- Do you have opt-ins strategically placed? Make sure it’s easy for people to sign up for your email list, if that’s part of your marketing strategy
- Does the design fit your current aesthetic? If it’s been a while since your last site design, your personal writing style, logos, packages, or business location might have changed. Make sure your website reflects your current business, location and branding.
- Does your theme work well on mobiles and hand help devices? New devices are appearing all the time, as technology evolves so does the need for your website to keep up – perhaps some mobile website updates are in order?
Whether you decide to make a few little tweaks or some major layout changes, we are here to help. Simply get in touch one of our support team will direct your request.
4. Improve your site’s security
Have you changed your login passwords lately? Do you have pending plugin or theme updates? Little details like this often go undetected by most business owners, but they can weaken your site’s security.
Before you get too far into the new year, it’s best to do a little housekeeping to make sure your site’s defences are good to go.
Here’s a quick checklist to get you started:
- Create new, strong passwords for your user login
- Avoid obvious WordPress usernames
- Update themes, plugins, and the WordPress core
- Uninstall inactive themes and plugins
- Uninstall themes or plugins that you don’t actually need
- Make sure you’ve got a quality WordPress host
- Make sure you’re using a security plugin and malware scanner
- Use 2FA (Two Factor Authentication) via an Authenticator app.
For most website owners, these tasks can be overwhelming and confusing, and can often lead to a broken website.
If you need someone to take care of all of this for you on a daily, weekly or monthly basis, our Website Care Plans and Security Services have been designed just for you.
5. Improve how it looks on mobile
Mobile usage has now well overtaken desktop usage – so much so that Google now looks at the mobile versions of most sites to choose what it shows in it’s search results.
Mobile users are, well, mobile. Which means website visitors are seeking instant gratification, whether that’s to browse your store, purchase your services, find you location, opening hours or just to read the news.
Time is of the essence; if they can’t find what they want immediately, they’ll disappear to the website of your main competitors.
Desktop visitors are more likely to browse and read detailed information about your product or services.
When you look at your website on a mobile, do you show users just the information they’re likely to need on the go or do you bombard them with information and images that take time to load and clutter the screen?
6. Create an exceptional eCommerce experience
If you’ve got big plans to grow your ecommerce business, it’s best to plan ahead to make sure your online store is ready to handle the surge of shoppers.
Start with the simple things like updating product descriptions, taking new photos, and making sure your contact information is up to date.
Once you’ve got that squared away, you can move onto the harder stuff, such as optimising performance, designing a super smooth checkout experience to make purchasing a breeze.
7. Improve how fast your website loads
Nobody likes a slow website, and that’s especially true for your visitors. You have on average 3 seconds to grab their attention before they leave your site!
If your content takes a long time to load, you’re missing out on potential clients while also losing credibility.
If things are looking a little sluggish, chances are that:
- A sketchy plugin is slowing things down
- Assets aren’t being cached at the server level (or at all)
- There are pending updates to your site
- Images on your site are GIANT (this is most common)
- Your hosting provider just isn’t getting the job done (cheap hosts put lots of websites together on one server)
Most of these can be avoided if you’re on our Monthly Website Care Plans where we backup your site each week, check your content and forms and ensure your website is upgraded to all the latest, fastest and most secure versions.
There are always improvements that can be made to your site to increase website conversions. No site is ever perfect – it’s an ongoing process.
We’d love to chat with you about our ongoing website on demand services and care plans where we make sure your website is always up to date and constantly improving as your business grows.