The online world can be overwhelming and trying to grow your business in this space can feel like navigating a minefield. At Website Boss we’ve been in the industry a while and like to keep ourselves across the tips and tools to make our client’s lives easier.
But we don’t think these things need to be held like state secrets either. There are some useful and usable tools that anyone can learn to help propel their businesses forward online. Here’s just a few of our favourites.
Disclosure: Some of the links in this post are “affiliate links.” This means if you click on the link and purchase the item, we will receive a small commission.”
1. Facebook Pixel
The Facebook Pixel allows you to track who visits the pages of your website, as well as who enquires or purchases from you. Once you have installed the pixel onto your site you can set up Facebook ads which specifically target particular behaviours.
For example, it can send them specific adverts for services or products that they have already looked at or retarget those who have already purchased with a different but associated product, or even refills for a product around a certain timeframe.
2. Google Analytics
Google Analytics shows you much more than just how many people come to your site.
Using it effectively means you can also see which pages people arrive on, where your visitors are coming from, which pages they leave the most and which they stay on for the longest.
Knowing this information allows you to identify where to spend your energy on your site and how to find pages that are doing well or not doing so well.
3. Scheduling Software
It’s hard to stay on top of social media when you’re a busy business owner but you know that social media is where you need to be.
Using scheduling to set up your posts ahead of time and automatically post them is a huge time saver. You can schedule up a month’s worth of posts and then they’ll automatically roll out, so you don’t have to remember.
Hot tip: make sure you check for comments even though the content is rolling out. It’s important to engage.
4. Blog Calendar
Finding time to blog is hard enough, let alone having to also think of what to write and when to write it. By brainstorming a list of topics your clients are asking (via phone, email or FAQs) you can easily plan a few months ahead.
When you’re feeling inspired or creative (or just have a spare moment) write your blogs in a block. This organisation will allow you to share on social media easily, as well as help with your SEO.
With WordPress you can also add your blog posts to your site in bulk and scuedule when you want them to go live. You can view some different Content Calendar examples here.
5. Website Visual Editor
Making sure your website has a front-end visual builder so that you can easily edit text and images without having to contact your web developer, is a must.
When using a visual editor you can quickly update your website to keep up with business changes without costly delays.
At Website Boss we specialise in creating our websites this way with a visual builder called Divi, to ensure cost effective methods for the future for our clients. To check out Divi yourself, click here.
Take a bit of time to look through your Facebook Insights each month. They allow you to get data on how your posts are performing so you can do more of the things that work, and less of the things that don’t!
If you’re also sharing your blog posts to Facebook you can get good insights into which topics create the most engagement.
7. LinkedIn Company Page
LinkedIn is becoming a super valuable platform for businesses, and having a LinkedIn company page allows you to share your news, blogs and updates with your professional community.
The reach and engagement can be much higher than other social media platforms and allows for discussions specific to your industry.
Company pages now also have the functionality to invite your personal connections to follow your page, which helps more of your clients and connections see your updates in their feed.
8. (BONUS!) Mailchimp / Email Automation
Automating parts of your business is the best way to gain back time and keep in touch with your customers and potential clients without having to manually send hundreds of emails.
Setting up with an email service like Mailchimp allows for automated and more stylised and engaging emails (or email sequences) to go out.
We recommend putting a nice offer on your website that people want to opt-in for with their email address, you can then send an automated follow up sequence to build your credibility. Suddenly, you’re turning a cold lead into a warm one!
These are just a few of the tools we recommend at Website Boss. If you’d like to chat further about how we can help you optimise your online performance don’t hesitate to reach out, we’re always happy for a chat.