Well it’s finally here! Google has been showing customised search results on mobile devices for a number of years now, that’s nothing new, but what has changed recently is the fact that Google is now analysing the mobile version of your website in order to determine which sites to show in their search results for mobiles.
What does this mean for you?
Well, it means if you don’t have a mobile optimised version of your website, it could be affecting how your website appears in the search results for people searching on their smartphones.
The deets from Google:
“Mobile-first indexing means that Googlebot will now use the mobile version of your site for indexing and ranking, to better help our (primarily mobile) users find what they’re looking for. Google’s crawling, indexing, and ranking systems have historically used the desktop version of your site’s content, which can cause issues for mobile searchers when the desktop version differs from the mobile version. Our analysis indicates that the mobile and desktop versions of your site are comparable.”
What do you need to do?
If you have an up-to-date modern responsive website, you probably don’t need to do anything, unless you have key areas of text and images turned off for the mobile experience.
If you have an old site that is not responsive on mobiles, or you have an old mobile-only site that differs from your main website, it might be an idea to start thinking about getting a new mobile responsive website, that will be optimised the same on both desktop and on mobile.
If you want more detailed information, take a read of Moz’s in-depth SEO and Mobile Indexing article.
For more information specific to your website, email email@example.com and we’ll let you know what you need to do.