Set Website Goals, Get Results

Oct 26, 2021 | Planning, Website Design

Setting SMART Website Goals Leads To Website Success!

When you’re designing a new website, the most important step is deciding what your website goals are and planning for success.

Beginning a project without clear and measurable objectives can result in a website that meets neither business objectives nor user needs.

  • Who are your customers?
  • How will they use the website?
  • What problems do you solve for them?
  • What action should they take on your website?

By identifying who you’re talking to, how you solve their problems, and what you want them to do on your website, you’re well on your way to having a winning site!

Identify Your Target Audience

Identifying your target audience is crucial when setting your website goals and strategies.

You have probably had a range of clients visit your website or business and contact you over the years, but no doubt you have a particular type of client you enjoy working with the most, that you can help the best and that your service is best suited to.

It makes sense to focus your website on the types of clients that you want and not try and cater for everybody. By laser targeting your ideal target audience you can best serve the and solve their needs.

  • Who is your ideal customer?
  • Is there a specific problem that you solve for them?
  • Are there common traits across them – time poor, need to outsource skills, need expert advice?

Think about your favourite customer. If all your clients were like them, what characteristics would they have?

Set Smart Goals

You’ve probably already heard about SMART goals – SMART means Specific, Measurable, Achievable, Realistic and that they have a Timeline.


This means your goals should not be simply to “increase leads” but should be specific such as 20 new leads per week from 1000 new website visitors.


To meet your goals, you need to be able to measure them. How will you measure your goals? Using the example above you may use a Google Sheet, a CRM or Google Analytics.


10x-ing your business would be great, but is that an achievable goal? Set your goals high, but make sure they can be achieved within the time frame and budget and resources you currently have available. You can of course adapt and grow as you go.


Following on from above, it’s nice to think about if the goal you’re setting is a vanity goal – “number one on Google” or if it’s actually going to help your business, setting a realistic / relevant goal will allow you to keep focus, keep momentum and keep achieving.


You would have heard that a plan without a timeline is just a dream. Well – same goes for websites, if you don’t set a date by which you’d like to achieve your goal, you simply won’t take the action needed to achieve it.

Why is it Important to Establish Website Goals?

Just like going on a road-trip, knowing where you want to arrive allows you to work out which roads and turns to take to get there, what what you need to do along the way!

Knowing what you want to achieve and the steps you need to take to get there are keys to setting the goals for your website.

Having website goals set up before you get started provides clarity to everyone involved from the CEO, to the designer to content writers.

We cover this in some more content in our blog post Guide To Planning Your New Website if you’d like to dive deeper into this topic.

As always, if you’d like to talk with us about setting goals and making updates to your website to achieve them, fill in our form below and we’ll be in touch!